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Thoughts on Xi’an Snacks E-mail
City Life - Blogs & Columns
Written by Hou Jing
For natives and outlanders, lots of snacks in Xi’an cannot be more delicious. Nevertheless, once out of the city, the same food with the same taste can hardly be found anywhere. Although people may happen to see Liangpi, Mutton Paomo, or Roujiamo somewhere else, the taste differs from the original in thousands ways.

However, catering businessmen from the south of China, who have good business sense, have sold their local snacks in chain stores everywhere in the country. The ubiquitous Nutritious Food from Sha County of Fu Jian stores in Xi’an serve as a good model for the local snack sellers.

Why haven’t Xi’an snacks, renowned for its diversity and special flavor, been well-promoted and been better known by the outside world?

No big catering company is out there to take all the snacks under its wing. Lacking all the necessary expertise, the small-scale food stores are left to fend for themselves. Little promotion and fewer advertisements cause Xi’an snacks to lost their market share in an information age. On the other hand, food hygiene and safety are not guaranteed. Hotspots like Hui Fang are big attractions for tourists from home and abroad, yet, more often than not, customers complaining about unclean snack stores there are heard of. The consequences are that ill management without unified planning costs these snacks their brand value. What is worse, food sellers from other places take advantage of the disorder and sell their copycatting food under the name of Xi’an snacks.  

Tourism is a lucrative business in Xi’an. Food industry is a significant link. It is high time the local government protected Xi’an traditional snacks and paved the way for their development.
Our valuable Editor Hou Jing has been with us since Friday, 06 March 2009.

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